You are the Brand that Sells Real Estate

Your picture, you, you the real estate agent, you’re your brand. It’s not the company you work for, and it certainly not the “what’s in it for them” spew.
The next marketing expert that tells you to not use your picture on your website… or put it under the fold… or take it off your business card… is mimicking very bad advice.
Run from their advice… all of it. Forgive them, because they know not what they say.
Or let me sway you this way.
Tell Nike to skip the swoosh on their site. That logo represents the quality of their products and a brand experience. There isn’t any one individual behind the name. Quick tell me who the CEO of Nike is? Nevertheless when you walk into a second hand store and you see that logo on a t-shirt you look at it, you contemplate buying it, because you know even though it’s a hand me down, it’s made of quality…  which your friend would probably never know you were the second person to buy it.
Tell The Gap that their logo doesn’t mean anything. Google “TheGap logo” and you’ll see what I mean, if you don’t already know what I’m talking about.
Ask Tiger Woods what his brand represents… or did.
Ask Michal Jordan to try and sell a shoe without his name on it.
What you do as a real estate agent, what you represent in the marketplace, how you are perceived, what someone thinks about you when your name is mentioned is your brand.
Unless of course your a liar, a cheat, and only care about the next closing… then by all means get rid of it.
“A brand is what people say about you when you’re not in the room.”—Jeff Bezos, Amazon founder

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Posted on by Rick Thomas