Almost nine years ago, we were presented with an opportunity to take the new IDX data feeds that were being offered to the real estate industry and design a solution that would allow real estate agents and brokers to display their MLS’s listings on their website. We got so excited with our success in offering this to the local real estate community that we branched out to offering our solution to agents across the country.
For a long time we were one of only a handful of companies offering an IDX property search solution to REALTORS®. Over time we offered less and less traditional web design to the community here in the Pueblo area, concentrating fully on offering our idx solution. Along the way we have designed some real estate web sites for agents and brokers that thought they were paying too much or getting no support and updates from their existing web designers. But it has never been our focus.
Over the years we have grown more and more frustrated, along with our real estate clients, because the cost of updating and maintaining their websites have skyrocketed with little to no reason. Further, the larger real estate industry web design marketing companies periodically decide that they would just change the design of our mutual clients web site without even telling their clients. With these new designs, our idx solution would go missing in action. We believe that 80% of the reason for having a web site in the first place is to allow prospects to search for properties. So needless to say we have started to re-ignite our web design business again.
Like many companies we put up our website in hopes of gaining some new business, but have relied on good old fashion cold calling to get the job done. In our case, it’s very easy to identify who our target market is; a real estate agent or broker that has a website with no property search. It seems counter-intuitive that we would admit this, but it’s the difference in our perspective that we hope to convey over the coming days, months and years.
Our company is small, in fact, is basically a husband and wife team, with the occasional independent contractor helping us out behind the scenes. If you want to look at our biographies on the Company page link you’ll find that we have years of sales, technology and marketing experience. Getting to know our clients is our greatest strength and over the years we have helped many REALTORS® grow their business by offering advice and consulting beyond our normal product offering.
So our new direction is to offer as complete of an end to end web site solution as we possibly can. Along the way, we’ll post some advice here, pass along information we find on the Internet that we find might be of value to our clients and as always welcome your calls to ask us for advice or direction.