Topics filed under ... Marketing

How to Write a Real Estate Bio

With 9 out of 10 home buyers literally starting their home buying search online, it pays to take a little extra time to do what you can to make your practice stand out from the crowd. In the article Secrets to Writing Marketing Copy That Customers Can’t Ignore, Kristin Zhivgao writes a very concise scenario …  continue reading –>

Categories: Marketing

An Interview with Josh Altman – Multi-Million Dollar Producer

TheNicheReport magazine article for November 2011 features an interview with Josh Altman from Bravo TV’s ‘Million Dollar Listing.’ A light and entertaining read with several golden nuggets about real estate marketing. Rick Roque the articles author starts out: In my experience of working with sales professionals, loan officers and real estate agents are a dime …  continue reading –>

Categories: Marketing, Prospecting

You are the Brand that Sells Real Estate

Your picture, you, you the real estate agent, you’re your brand. It’s not the company you work for, and it certainly not the “what’s in it for them” spew. The next marketing expert that tells you to not use your picture on your website… or put it under the fold… or take it off your …  continue reading –>

Categories: Marketing

Social Media or Old Fashioned Sales in Real Estate

I stumbled across a blog post about the Coldwell Banker Gen Blue conference on March 14-17 and watched a video of the presentation between Mike Ferry and Mathew Ferrara, entitled the Gen Blue Smackdown. The comments on this blog post  needless to say were heated with pithy comments on how Mike Ferry is a dinosaur …  continue reading –>