How to Write a Real Estate Bio

With 9 out of 10 home buyers literally starting their home buying search online, it pays to take a little extra time to do what you can to make your practice stand out from the crowd. In the article Secrets … Continue reading

Posted in Real Estate Marketing Tagged

An Interview with Josh Altman – Multi-Million Dollar Producer

TheNicheReport magazine article for November 2011 features an interview with Josh Altman from Bravo TV’s ‘Million Dollar Listing.’ A light and entertaining read with several golden nuggets about real estate marketing. Rick Roque the articles author starts out: In my … Continue reading

Posted in Real Estate Marketing, Real Estate Prospecting

VOW Registration Doesn’t Make Sense for Real Estate Search

I have been wanting to write something about VOW’s (Virtual Office Websites) for quite a while and with this announcement by ZipRealty that they will give up the registration process I’ll weigh in with a few comments. The article from … Continue reading

Posted in IDX

You are the Brand that Sells Real Estate

Your picture, you, you the real estate agent, you’re your brand. It’s not the company you work for, and it certainly not the “what’s in it for them” spew. The next marketing expert that tells you to not use your … Continue reading

Posted in Real Estate Marketing

Should You Follow Up on Email Leads

Should go without saying, and I know if your reading this you’re saying to yourself I do. Really? On occasion one of our clients will change some information on our idx solution… an e-mail address, a phone number, a website … Continue reading

Posted in IDX, Real Estate Prospecting

Why You Should Wear a REALTOR® Pin

Being a past director for our local BNI region I’ve had many, many conversations about the art and science of referrals.   I’ve read all the BNI books, 7 Second Marketing, Business by Referral, etc. I read an extremely valuable book … Continue reading

Posted in Real Estate Prospecting Tagged

Social Media or Old Fashioned Sales in Real Estate

I stumbled across a blog post about the Coldwell Banker Gen Blue conference on March 14-17 and watched a video of the presentation between Mike Ferry and Mathew Ferrara, entitled the Gen Blue Smackdown. The comments on this blog post  … Continue reading

Posted in Real Estate Industry News, Real Estate Marketing, Real Estate Prospecting, Social Media for Real Estate

Why We Don’t Offer a Real Estate Map Based Search

Over the past few years we’ve encountered dozens of prospects for our idx solution that have asked ‘do you have a mapping solution?’ We’ve lost a few existing clients along the way because we were not going to offer it … Continue reading

Posted in IDX

New Year, New Site, New Direction

Almost nine years ago, we were presented with an opportunity to take the new IDX data feeds that were being offered to the real estate industry and design a solution that would allow real estate agents and brokers to display … Continue reading

Posted in Company News