How to Write a Real Estate Bio
With 9 out of 10 home buyers literally starting their home buying search online, it pays to take a little extra time to do what you can to make your practice stand out from the crowd. In the article Secrets to Writing Marketing Copy That Customers Can’t Ignore, Kristin Zhivgao writes a very concise scenario … continue reading –>
An Interview with Josh Altman – Multi-Million Dollar Producer
TheNicheReport magazine article for November 2011 features an interview with Josh Altman from Bravo TV’s ‘Million Dollar Listing.’ A light and entertaining read with several golden nuggets about real estate marketing. Rick Roque the articles author starts out: In my experience of working with sales professionals, loan officers and real estate agents are a dime … continue reading –>
You are the Brand that Sells Real Estate
Your picture, you, you the real estate agent, you’re your brand. It’s not the company you work for, and it certainly not the “what’s in it for them” spew. The next marketing expert that tells you to not use your picture on your website… or put it under the fold… or take it off your … continue reading –>
Should You Follow Up on Email Leads
Should go without saying, and I know if your reading this you’re saying to yourself I do. Really? On occasion one of our clients will change some information on our idx solution… an e-mail address, a phone number, a website domain, etc. When that happens I always take a peek at the maillog file that … continue reading –>
Why You Should Wear a REALTOR® Pin
Being a past director for our local BNI region I’ve had many, many conversations about the art and science of referrals. I’ve read all the BNI books, 7 Second Marketing, Business by Referral, etc. I read an extremely valuable book a while back, The Go-Giver, by Bob Burg (here’s a link to a review I … continue reading –>
Why We Don’t Offer a Real Estate Map Based Search
Over the past few years we’ve encountered dozens of prospects for our idx solution that have asked ‘do you have a mapping solution?’ We’ve lost a few existing clients along the way because we were not going to offer it and they moved on to other vendors that do have it. Since I don’t do … continue reading –>
New Year, New Site, New Direction
Almost nine years ago, we were presented with an opportunity to take the new IDX data feeds that were being offered to the real estate industry and design a solution that would allow real estate agents and brokers to display their MLS’s listings on their website. We got so excited with our success in offering … continue reading –>